CEO’s

“You’ve secured the round. You’ve made your first GTM hires. Now you need them, and the plan, to work.”

• You’ve hired strong GTM leaders, but aligning them on ICP, messaging, and execution is proving harder than expected.

• Sales and marketing are running fast, but not always in the same direction, and you’re the one expected to fix the misfires.

• The board wants pipeline coverage, CAC:LTV clarity, and signs of repeatability, not excuses about why revenue is lumpy.

• Every week you’re toggling between vision and operations, investor calls and CRM dashboards, without a clear view on what’s working and what’s noise.

• You're not micromanaging, but you're constantly wondering: “Do we actually have a system, or just two smart leaders winging it?”