LeanGTM™ SaaS turns growth in to a system. Go-To-Market strategy and tactics that are easy to understand and execute.

Most strategies die on the page with the systems, resources and capacity to Execute Them ..

Create.

Establish the strategy, messaging, market, target organisation, buying persona’s and understanding the event triggers that create the highest possible chance of success.  

We’ll build your internal demand generation tools and messaging to create a low friction on-ramp for new clients.

Compete.

No plan survives contact with the real world and we don’t believe in creating strategies that we don’t prove. We work with you to prove the value of the strategy and services in securing your new revenue clients.

This is about helping you to compete and win.

Complete.

Here we move the focus from the organic growth phase of your launch to establishing the metrics, evidence and business case for taking 3rd party investment.

We focus on demonstrating Product Market Fit and supporting you to secure the funding required to continue the expansion and growth. 

Create - Weeks 1 & 2

Initial workshops to review your “as is” state and agree your “to be” objectives before agreeing the plan and messaging.

We’ll create and deploy your initial demand generation messaging and architecture to start to test your market readiness and get some voice of the customer feedback.

Compete - Weeks 3-8

We’ve completed initial outreach and validation of the “message fit”. We are now industrialising your client engagement and outreach to “get on base” with new clients.

We’ve validated market readiness, identified your core target market and built message readiness for your ICP.

We’re now operating at 4 - 6 prospect meetings per week and converting 30-50% of these to sales qualified pipeline opportunities

Complete - Weeks 8 +

We are now working with a high number of active client engagements. In this phase we both continually nurture and qualify that these projects are still live, relevant, and budgeted.

Here we qualify out those projects which do not represent a good ROI or a strong fit to your current TRL whilst moving towards contracted new revenue.

Ready to Build Your ICP the Right Way?

Startup? Our LeanGTM™ program builds your first ICP from scratch and turns it into campaign-ready messaging.

Scaleup? Our GTMAudit reviews your entire outbound system, starting with ICP, and shows where you're leaking leads.

Expanding to Europe? Our Fractional GTM team brings localised ICPs, native speakers, and compliant messaging to break into new regions.