“You’re scaling a startup. Everything matters, and nothing’s ever quite fast enough.”

• Growth targets are rising, but your GTM feels duct-taped together, inconsistent, founder-led, and dangerously dependent on a few rainmakers.

• You’ve got investors asking for pipeline metrics, CAC:LTV ratios, and revenue predictability, but the reality is often more reactive than repeatable.

• You're hiring key sales or marketing leaders, but you're unsure if the foundations (ICP, pitch, process) are strong enough to justify the spend.

• It feels like the team is doing a lot, but traction isn’t compounding. Marketing is working, sales is working, but they aren’t rowing in sync.

• Your biggest fear isn’t failure, it’s wasting time, capital, or credibility trying to scale something that isn't ready.