Is Your Go-To-Market Engine Working?
Most early-stage teams don’t have a GTM problem,
👉 They have a GTM system problem.
Does this sound like you?
You’re doing the work: refining the product, reaching out to leads, posting on LinkedIn.
But results are inconsistent. Some traction, maybe. But not repeatable. And you're not sure where things are going wrong.
This is where the GTM Audit comes in.
The Purpose of the GTM Audit
It’s a structured review to understand the “as-is” state of your outbound motion, and whether it's set up to scale or not.
We’ve designed the audit to help founders and sales leaders answer questions like:
Are we clear enough on who we’re targeting and why?
Does our messaging make it easy for ideal buyers to engage?
Are our outbound efforts built as experiments, or just hope and hustle?
Are we reacting to interest, or engineering it?
Do we have a systematic process that we can track, measure, evaluate and improve?
Why Founders Book Our Audit?
Because even smart teams miss the same things:
ICP drift — messaging aimed at the wrong personas
Fragmented tools — with no campaign logic behind them
Unclear positioning — too focused on features, not buyer pain
Random outreach — no system, no way to learn what’s working
You may not need more effort. There could be simple ways to optimise your current approach.
What We Look At
1. Outbound Architecture
→ Are your tools and workflows supporting scale or just activity?
2. Messaging & Positioning
→ Are you clearly articulating why now and why you to the people who matter?
3. ICP Clarity
→ Is your outreach focused on the highest-probability buyers, or just a guess?
4. Systematic GTM Approach
→ Is your outbound repeatable, measurable, and improvable?
What you’ll leave with
A shared view of your current GTM setup, strengths, gaps, and blind spots
Recommendations for where to focus next (based on your growth stage)
A framework for building a GTM motion that generates consistent opportunities
Who’s this for?
This audit is designed for early-stage teams (Seed to Series B) who:
Have a great product but little consistent inbound
Are experimenting with outbound, but not getting traction
Are unsure how to structure their GTM motion before hiring
Want to build a growth engine, not just send more emails
What Founders Say
“We had outbound efforts but no system. The audit gave us the clarity to rebuild it properly — and suddenly, conversations started to convert.”
— Founder, Climate Tech Startup
“The session helped us realise we were chasing the wrong buyers with the wrong message. It changed how we approached our ICP targeting.”
— B2B SaaS CEO
Not Ready Yet?
📥 [Take the GTM Readiness Scorecard]
No Email or login required
Assess your current GTM health and identify weak links.
🎯 Let’s Look Under the Hood
This audit won’t fix your GTM.
But it will show you what needs fixing — and what’s already working.
👉 [Run My GTM Audit →]
Easy to book (30-minute session. No fluff. Just insights.)
🧠 [Explore LeanGTM →]
See how we help startups get traction before building full-time sales teams.
FAQs
-
Yes — 100% free. If we believe we can improve your go to market strategy, we’ll show you how. If not, you’ll still leave with actionable insights to strengthen your sales funnel.
-
Not at all. This is an advisory session focused on reviewing your current GTM system. We’ll share honest feedback, and you decide if working together makes sense.
-
No prep required. We’ll ask a few simple questions about your sales and growth challenges so we can tailor the go to market audit to your business.
-
Most sessions last 30–45 minutes. After the call, we’ll send you a summary with clear next steps to optimise your GTM strategy and sales funnel.
-
No — this is a full go to market system review. We look at your messaging, ideal customer targeting, tech stack, campaign execution, and how it all connects to pipeline and revenue growth.
