B2B Sales Growth the James Caan Edition
Simple ways to unlock new business sales growth
Growing your B2B Sales shouldn’t mean bloated headcount, long hiring cycles, or wasted budget.
Why did James Caan your business Magazine approach K3C for comment?
K3C delivers a fully operational go-to-market function, customised for your ideal customers and executed by senior operators, so you get traction revenue, without the risk of building a local team too early.
How to avoid the costs and risks of Go-To-Market Expansion
Founders often underestimate just how complex new business sales will be.
Founders tell us the same story:
“We built a great product… but outbound isn't working.”
“We're pushing campaigns but getting 1–2 replies a week.”
“Our CRM’s a mess and the sales cycle is too slow.”
“We want to break into new markets, but can’t afford to hire full-time GTM teams.”
What Really Works for our Clients: A LeanGTM™ Engine
At K3C, we work as an embedded, GTM function, focused on one thing: getting you into conversations with your high intent buying community..
What problems do we overcome?
Messy Outbound often zero integration of your messaging, ICP
Disconnected Tools an GTM Stack that haw grown organically overtime
Limited to Zero Targeted Outbound a heavy reliance on being found, but no capacity to create
Poor Conversion Rates waiting to find buyers in market with establishing your PoV
With us, you get:
An Integrated Outbound Capability we develop your strategy and execute your outbound
In-market validation of your messaging, ICP, and offer
Founder-led sales motion amplified by outbound + warm intros to lead the conversation
Live dashboards tracking your funnel, conversions, and ROI
No hiring, no overhead just new client revenue delivered
Whether you’re pre-Series A or scaling post-Product Market Fit, we tailor the GTM motion to your growth stage.
Our Proven Process
We call it LeanGTM™ because execution wins, speed, focus, and measurable traction win!
Step 1 – GTM Audit - We assess your current motion, market readiness, and buyer journey
Step 2 – Lean Plan - We build a focused GTM plan across outbound, and sales
Step 3 – Execution - We run campaigns, generate leads, qualify buyers, and drive revenue
Step 4 – Iterate & Scale - We test, optimise, and hand off to your future in-house team—when the time is right
🔹 Startup? Our LeanGTM™ program builds your first ICP from scratch and turns it into campaign-ready messaging.
👉 Explore LeanGTM →
🔹 Scaleup? Our GTMAudit reviews your entire outbound system, starting with ICP, and shows where you're leaking leads.
👉Explore GTMAudit →
Case Studies
Who Is This For?
✅ Founders and CEOs looking to test and grow
✅ B2B Sales & Marketing leaders with traction in their home market
✅ Revenue teams seeking fast market entry before hiring
✅ Startups preparing for a raise or new product launch
If you know that you need a better way to drive pro-active engagement with your target market, this is for you.
🧩 Choose Your Next Step
🔹 Scaleup? Our GTMAudit reviews your entire outbound system, starting with ICP, and shows where you're leaking leads.
👉 Explore GTMAudit →
🔹 Startup? Our LeanGTM™ program builds your first ICP from scratch and turns it into campaign-ready messaging.
👉 Explore LeanGTM →
Why Founders Trust K3C
We’ve helped dozens of early and growth-stage startups across FinTech, Climate Tech, RegTech and SaaS land and expand in Europe—without hiring full-time sales teams.
🔐 Still Not Sure?
Checkout our Blog sections for insights in our our strategy or learn more about our LeanGTM™ SaaS Platform or strategy Services.
📞 Let’s Talk
You know that you need a better way to drive new business and you need help to define and execute the strategy.
