Marketing

“Brand? Performance? Pipeline? You’re expected to deliver all three — with half a team and zero room for fluff.”

• Your ICP is loosely defined, the pitch keeps evolving, and half your budget is tied up in experiments that no one can measure.

• You’re tasked with generating leads and positioning the company as a category leader — but every campaign feels like a test balloon.

• Sales is hungry for "better leads," but there’s no shared agreement on what “qualified” actually means.

• You’re constantly proving the value of brand while being pushed for short-term results — meanwhile, your stack is bloated and attribution is a mess.

• The pressure is relentless, but so is the ambiguity — and everyone assumes marketing can just “figure it out.”