Sales Leaders
Opportunities
“Quota is non-negotiable. Your GTM engine? Still in alpha.”
You inherited a CRM graveyard, a cold outreach sequence from two quarters ago, and a pipeline full of "maybe someday" accounts.
You’re expected to build a repeatable sales process, while hitting targets, managing a lean team, and figuring out who your best buyers actually are.
The value prop works in theory, but it isn’t landing in real calls, objections keep shifting, and the team lacks a consistent narrative.
Everyone wants forecast accuracy, but there’s no standardized process for how deals move from lead → opp → close.
You’re stretched between managing up, coaching down, and rewriting the GTM playbook from scratch… all on last quarter’s budget.